Online retail markets have boomed exponentially and have created a strong foundation in the Indian market with the pandemic. According to the studies led by Statista, in 2020, around 329.1 million people in India purchased goods and services online. Online marketers are figuring out the most strategic ways to reach their target audience while focusing on delivering quality information. Knowing the consumers’ needs, and the technology available, businesses can choose marketing trends that determine the best fit for their company’s goal.
Let’s look into some of the Online Marketing Trends that keep you afloat in the market.
1) Content Marketing
Content is oxygen. Clear, well-defined, and organized content drives potential customers to read your page or article. Creating unique and expert content, knowledgeable and interactive videos, helps the business to retain your clients.
2) Social Media Story
Social media stories are 10 – 15 second photo or video clips that allow a person to get a glimpse into a person’s life or business and disappear within 24 hours. It is displayed on the user’s profile page. If it’s your brand story, it should be engaging and create intimacy, capturing the audience’s attention and triggering curiosity.
3) Visual Search
Image talks and the latest trend are infographics.
Infographics are a way to visualize data that communicate complex information clearly and quickly. Visual searches with infographics can add order, consistency, and structure to visuals.
Relevant images open a new horizon for online retail and promote efficiency for consumers by saving time and simplifying the search.
Prominent visual search engines in the market are:
Google Lens
Bing Visual Search
Pinterest Lens
Snapchat Camera Search
eBay Image Search
Amazon Camera Search
4) Voice Search
Studies show about 50% of consumers used voice search in 2020, making it one of the biggest online marketing trends.
Voice-enabled search lets people request information by speaking rather than typing text. Voice Search can improve customer experience and refers to search engine optimization for voice queries.
World-wide used voice assistance are Siri, Alexa, and Cortana.
5) Online Reviews
Online reviews change the fate of a business. It can make or break your business. Reviews from authenticated sources can make your brand build trust and stand out from the competition. The most trusted sources of Online Review for a business are Google Business, Facebook (where you can build testimonials on your website), and Yelp (suitable for restaurants, hotels, and recreation businesses).
6) Shoppable Social Posts
Consumers are exposed to several types of ads every day. Most of the consumers don’t want to spend time searching for products. So the most viable option for such customers is to click, buy, and move on.
A shoppable social post is a direct link to online purchases on a retailer’s website. Platforms like Instagram, Pinterest are widely known for shoppable social posts. They are a great way to drive traffic to the product page. Shoppers find an ad, make a decision, and execute it at once.
7) Live Chat Support
Waiting for responses from customer service is outdated. Now consumers don’t spend time waiting for their problems to get solved. Studies conducted by Finance online shows that 67% of B2C businesses solely used Live Chats for customer support.
Live chat allows customers to connect with a company representative in real-time via their websites. It helps to improve brand image and keep customers engaged.
8) AR / VR Shopping
Augmented Reality and Virtual Reality create a more immersive online shopping experience. Retailers use AR/ VR technology to create virtual showrooms that consumers can ‘walk’ through.
Partnering with Moonhive – the Digital Marketing Agency, helps you determine which trends are best for your company. The experts provide assistance and strategies to help you attain your goals.
