Branding, Marketing & Web Application
SMC: Enhancing Digital Presence for Students
& Faculty
& Faculty
DATE
Technologies
01 Introduction
Santhom Malankara Arts and Science College is a renowned educational institution in Kerala, India, known for its commitment to academic excellence and holistic development. The college caters to a diverse student body, offering a wide range of undergraduate programs and fostering a vibrant academic and cultural environment.
Business Challenges
- Outdated content that did not reflect the institution’s current mission, programs, and offerings.
- Lack of dedicated pages for departments, academic programs, and additional resources.
- Absence of a secure login system for students, faculty, and staff.
- Ineffective visual design and branding elements that did not align with the college’s identity.
- Inaccessibility of key policy documents, annual reports, and organizational details.
02 Solutions
We developed a tailored proposal to address the client’s challenges by enhancing the website’s functionality, updating its content, and modernizing its design. New pages were created to provide dedicated sections for departments, academic programs, resources, and organizational details. These additions included a secure login page for students, faculty, and staff, as well as features such as a graphical organogram, policy document repository, and information on value-added courses. Furthermore, all key content areas, including the “About Us” section, Principal’s Message, Academic Calendar, and contact information, were refreshed to align with the institution’s current mission and values. The website’s visual identity was also overhauled, with updates to the footer, header, logo, and color scheme to ensure a cohesive and professional appearance.
03 Results
The revamped website successfully addressed all the challenges faced by the client, transforming it into a central hub for students, faculty, and alumni. With its enhanced navigation and user-friendly design, the website significantly improved user engagement and accessibility. Dedicated pages and updated content provided a structured and resourceful experience, while the secure login system ensured a seamless interface for stakeholders. The modernized branding and visual enhancements reinforced the college’s identity, creating a positive and lasting impression. Overall, the project resulted in a website that not only met but exceeded the client’s expectations, serving as a comprehensive and dynamic resource for the institution.
04 Conclusion
The redevelopment of Santhom Malankara Arts and Science College’s website has significantly improved its digital presence, offering an intuitive, user-friendly experience tailored for students, faculty, and alumni. With structured content, a secure login system, and a modernized design, the website now serves as a central hub for academic resources and institutional information. Built with WordPress, PHP, and Laravel, it ensures scalability and performance. The updated branding and responsive design enhance accessibility, reinforcing the college’s commitment to innovation and student engagement.
