Branding & Mobile App
The Spark Story: Mobile Application Platform for PSC competitive exams.
Venture
Date
6 August 2020
Categories
01 Introduction
A digital coaching center for PSC competitive exams.
PSC examinations have been an integral part of the Indian students’ life who dream of
government jobs. With a literacy rate of 96.2% in Kerala, PSC examination coaching is a
personal mandate for a majority of middle-class families in the state for a secure
career and life. Pandemic has led many students to miss the opportunity to attend normal
classes and live interactive sessions for a meaningful learning experience. Here is
where the mobile application platform engages actively to attract aspirants.
The need for change
- Existing apps had user-interface complexities
- Users ranged from educated young to literate homemakers who were first-time app users
- Costly
- YouTube videos lacked visual appeal
- Lacked branding strategies
Online coaching is the need of the hour. To reach the pinnacle of online PSC coaching, Spark Academy decided to hire a trusted digital partner for the revamping of its teaching platform. Their struggle for existence was majorly due to an unstructured training platform and lack of a cash flow monitoring system. Their quest ended at Moonhive’s Digital Hub, the most creative and ideal digital solution provider in town.
02 Description
Spark Learnings' user-interface adaptability scored well over other similar apps, and their reach progressed manifold in a few months. Moonhive’s specialized outsourcing sector ensured curated content from the Spark resources delivered high-quality study material.
Branding Spark Learnings
- YouTube videos won a global appeal, with the powerful tools used and professional delivery pattern.
- A uniform dress-code creating a signature across all sector videos.
- The educationists embraced the branding strategy.
Moonhive -The Project Campaigners
“Simplicity boils down to two steps: Identify the essential. Eliminate the rest.”
- Our team identified the specifics and delivered the requirements for the Spark Learning app.
- Within 75 days, a high-performing support team of 50 was identified and assigned for the development for Spark Academy.
- With more than 5000 downloads in 3.5 months, the Spark Learnings app has rewritten the live class concept and online coaching methodology for the learning community.