The editorial column of Tata Motors dated Sep 2020 deals extensively with the digitization of the Tata group of companies and how digitization helped the giant overcome a tight economic situation by bringing together all of its conglomerates. The report emphasized the different sectors of the group’s business including its manufacturing, consumer engagement, and workplace management which developed a digital mindset to come up as ‘One Tata’ to deliver excellent results. Within the report, Rajesh Gopinathan, CEO and MD of TCS describes how the digital transformation journey of Tata helped his company to adapt and flourish during the pandemic period. The editorial of Tata Motors in itself is a testimony to the importance of transforming to a digital culture for businesses in all sectors.
The digital change begins with people- the employees and consumers of a company, and people are the biggest drivers and beneficiaries of switching to a digital mindset. Business owners now are convinced of the need to transform digitally and run campaigns to educate their staff and clients to absorb the change. But training digital ways of communication and organizing is not enough for a successful transformation. The transformation has to begin with a change in mindset. The mindset could be defined as how we direct our thoughts to what we feel and get from the world around us. Brooding a change in digital mindset is to develop attitudes and behaviors that enable people to see how data, algorithms, and AI open up a new path for success in the business landscape now dominated by intelligent technologies.
Business owners and business consultancy service companies on their path to digital transformation are sure to get a head-butt on this mindset post. That forms the first reason for initiating the digital change to excellence from the mindset. Developing a positive digital culture is best to get started in two critical areas-
Hardwiring a perpetual learning culture and adapting to the new world order will help ongoing businesses to kick start the digital change. Moonhive, a Trivandrum-based Consultancy services company on its transition of the sales pitch to include SAAS product development first introduced an AI-based HR portal hired from a SAAS service provider. The purpose of this AI portal was to make all its employees get familiar with the latest AI technology. The AI HR portal provided an interactive interface onto which employees bonded in a fun way. Moonhive thus transformed the digital mindset of its employees with minimal effort. Identifying employees having a positive digital mindset and using them as a pivot point for orienting staff is also a workaround for countering digital change resistance. Recruiting new staff with digital skills together with the above mindset-changing plans will get a company on the right track for digital literacy.
The highest levels of adaptation occur when staff is provided an incentive to develop competence because they fully buy into the transformation plan and feel capable of helping make it a reality. It’s a fact that employees who develop a digital mindset are more successful in their jobs, and have higher satisfaction at work, and it works best for the overall growth of the company.
Moonhive creates business collaboration to boost confidence and success. We develop cutting-edge business solutions through digitization for sustainable growth. Feel free to visit www.moonhive.in for more guidance or dial 18008907694.