AI AGENTS, PRODUCT ENGINEERING · SALES TECHNOLOGY · Global
SalesX — AI sales coaching with real voice call simulations
A mobile-first platform where sales reps practice live objection scenarios with an AI prospect, get scored in real time, and build a measurable performance.
5
scoring dimensions per call
Real voice
AI prospect via ElevenLabs
Multi-tenant
rep · coach · org-admin roles
01
The challenge
Coaching a sales team at scale is expensive and hard to schedule. Reps need to practice objection handling constantly, but role-play sessions are rare and feedback is subjective. The client needed a way to give every rep a personal AI coach — available any time, objective every time.
02
What we built
We built SalesX with OpenAI for conversation intelligence, Deepgram for speech-to-text and ElevenLabs for realistic AI voice. Every call is scored across five dimensions. Coaches review sessions, submit feedback and schedule follow-ups. An admin panel gives organisations full visibility of team performance. The platform runs multi-tenant — rep, coach and org-admin roles each see exactly what they need.
03
The result
Sales reps practice real objection scenarios on demand, get scored instantly and build a measurable track record. Coaches spend their time on strategy instead of running every practice session themselves.
Screens from the project
